Generate quality leads with Rand Group and Dynamics 365
Identifying and pre-qualifying potential customers for your sales pipeline is essential to keep your business going. Lead generation strategies can include both inbound and outbound tactics, and can be difficult to manage using multiple different solutions. A lead generation solution that connects with your CRM and has automation features can help keep everyone organized with a single place to find contacts, see sales progress, run and manage campaigns, and build trusted relationships with potential and current customers. Discover Rand Group’s solution for lead generation built directly within Dynamics 365.
Build your lead generation strategy with cloud-based tools
There are a variety of ways to connect with potential customers and begin generating leads such as content marketing, social media, digital advertising, print campaigns, telemarketing, and more. Without a solution to track these various efforts, it can be difficult to know which channel most effectively delivers the most sales-qualified customers. An effective lead generation solution as part of your CRM system can not only manage leads as they come in, but also automate the process of qualifying and passing leads onto sales. Dynamics 365 offers the tools to capture information for new leads, host and deliver high value offerings to engage your leads, and run campaigns to generate leads. It also includes automation tools to help your sellers save time on repetitive tasks so they can focus on providing personalized interactions to sales-ready leads.
Rand Group is your certified Microsoft gold partner to implement Dynamics 365 with lead generation capabilities tailored to your organization’s specific processes and objectives. Our team has over 20 years’ experience providing technology solutions to solve specific business needs and will deliver a lead generation solution that helps you nurture prospects through the customer journey to generate new revenue.
Target the right leads at the right time
Easily create highly customized segments for contacts and leads using a segment builder and natural language. Engage prospects on their preferred channels and at the optimal time using AI-driven recommendations.
Design personalized customer journeys
Engage one on one using personalized journeys triggered by customer interactions. Take advantage of built-in event triggers, such as opening an email or clicking a link, or build custom ones using a drag and drop interface.
Ensure leads are ready for sales
Develop a custom lead scoring model to know where they are in the buyer journey and automate the assignment to a sales person. Search, filter, and view all real-time marketing activities from a unified timeline so that marketing, sales, and customer service teams can be on the same page.
Benefits of a lead generation solution
Microsoft Dynamics 365 delivered by Rand Group leverages powerful lead generation and sales automation features to help connect your sales team to potential customers.
With a lead generation solution from Rand Group, you can:
- Connect with prospects through email, online, in-person and online events, LinkedIn, SMS, and more
- Target leads more effectively by focusing your efforts and resources
- Create custom, personalized experiences and customer journeys based upon behavior, engagement, or interest
- Get real-time visibility across campaigns, and track and score sales readiness
- Use AI to predict which leads have the highest likelihood for conversion
Discover other business solutions offered by Rand Group
Rand Group offers numerous sales automation solutions that we tailor to each client to transform your operations. Our team of Microsoft certified software engineers will ensure your solution integrates with the rest of your technology stack and can accommodate unique processes and facilitate data flows. Explore other solutions below to compliment lead generation.
Opportunity Management
Gain a complete picture of all leads and opportunities in your pipeline with a unified CRM solution. Understand potential buyers, monitor deal progress, develop effective proposals, and enable your sellers to take personalized action.
Sales Forecasting
Use historical data and current opportunities to generate accurate and timely sales forecasts to make better business decisions. Visualize revenue for specific opportunities based on each phase and allow your sellers to track their performance against targets.
Dynamics 365 Sales
Dynamics 365 Sales uses contextual AI to enable smarter selling and improve conversion rates. Teams can optimize their productivity and sales performance through relationship analytics and pre-built workflows to reduce redundancies.
Dynamics 365 Marketing
Dynamics 365 Marketing is a marketing automation tool that helps you build targeted campaigns, track and nurture prospects along the buyers journey, and successfully transition qualified leads to sales.
Related Insights
Why your business needs a cloud CRM solution
Both Dynamics CRM and Dynamics 365 Sales offer core sales, marketing, and service features such as lead, opportunity, quote, and case management. However, Dynamics 365 Sales includes many features and capabilities that on-premise Dynamics CRM does not. This blog will highlight the differences between the two software solutions that can help you decide if moving to Dynamics 365 Sales is right for you.
Sales strategy vs. sales tactics
For our purposes, ‘strategy’ means that there’s a plan. ‘Tactics’ means that you’re thinking on your feet. A sales cycle that includes both is much more likely to succeed than a cycle that relies on only one of them. Tactics make sales fun. Strategy makes sales more predictable. If you have a plan/strategy, chances are better that you won’t have to answer that question.
“No not these leads, I want those leads…”
As sales managers or sales executives, the most common request we hear from sales people is that they want more leads. What they’re really asking for is not just more leads, it’s, more, more qualified and DIFFERENT leads… the Glengarry leads. It almost never matters which leads we have, they aren’t the ones we want.
Let’s talk about how we can transform your business
